Those of you who know me are already accustomed to my passion and those of you who have been following this blog since I left Cincy are probably pretty familiar by now with my tendency to become a bit ruthless when it comes to all things fair trade, organic, environment, sustainability, etc. I have recently been accused of being an idealist (you know who you are) and this was not complimentary but a general statement about the problem of idealists not being effective in changing things.
After an entry about why I do what I do, where I spoke of what I call shallow fair trade, I have been challenged by those who believe that big companies jumping on the Fair Trade wagon will do more for the advancement of the movement than all of the small companies combined. So I have decided to readdress this subject.
Here is the catch when Walmart, P&G, Nestle, and Starbucks buy into Fair Trade they have the power to introduce it to a larger market but what is lost in the process? The big boys get involved so they can use the label to increase their profit margins rather than supporting the goals of fair trade. And as more of the big corporations enter the mix the more the standards and integrity of the label erode. There is a huge difference between companies that stock their shelves with FT certified products and the companies that live by the FT principles.
This distinction is already evident with Walmart and organics. Seeing the profitability in organics, in 2006 Walmart announced that they were going to expand their organic offerings. The Cornucopia Institute recently found Walmart selling non-organic food products with the organic label. As well as non-organic produce being stocked in the organic sections and shelf labels advertising organic under non-organic products. It seems, not surprisingly, that Walmart has applied it's standard business model to organics. So what's to stop them from doing the same with fair trade offerings?
I guess this is my answer to the people that believe these companies hold more power for change than idealists like me. At what cost?